Groton Senior Center is NOW Thrive55+ Active Living Center
The Groton Senior Center is adopting a new identity – THRIVE55+: Active Living Center to reflect the efforts to promote the healthy and vibrant lifestyles of its members and the staff efforts to help older adults thrive in the community. The change was fully supported by the Town Council and went into effect January 1, 2022.
This is a result of a 2019 research study of perceptions and barriers to using the Senior Center. This study showed that the word “senior” had negative connotations from non-users affecting the overall perception of its programs and services. An overwhelming majority of survey participants supported removing “senior” from the organization’s title, and suggested branding that reflects the activities and community services offered. Based on the recommendations of the survey, the rebranding of the center was an appropriate step to shift perceptions and ultimately better align with available center services. Both the research of perceptions and barriers and the new branding and renaming efforts were paid for by the Center’s fund balance and not from taxpayer dollars.
We invite you to swing over to the new Thrive55+ Active Living Center: Powered by Groton Senior Center today to see for yourself the wonderful activities and programs taking place there!